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Fashion Strategy. Creative Direction. Personal Style.

IBINADI helps fashion businesses move forward with clarity, and helps individuals express their personal style with confidence.

Explore Business Consultancy Explore Personal Styling

Elevating Fashion Brands. Refining Personal Style.

IBINADI is a London-based fashion business consultancy and personal styling company offering thoughtful, tailored support to fashion entrepreneurs, brands, boutiques and individuals.

Whether you are developing a fashion business, refining your brand or collection, or looking for greater confidence in your personal style, IBINADI provides considered support shaped around your individual needs.

Discover IBINADI

Our Services

Fashion business workspace
Fabric swatches, sketches and range plans on a work table

Fashion Business Consultancy

Strategic support for fashion entrepreneurs, brands and boutiques. Our consultancy focuses on three core areas:

  • Brand Strategy & Positioning — clarify your brand, customer, market position and overall direction.
  • Creative Direction & Collection Development — develop stronger collections with clearer alignment between product, customer and brand.
  • Fashion Business Advisory — practical guidance for the commercial, operational and strategic decisions within your fashion business.

Boutique and retail support is incorporated within these services where relevant.

Explore Fashion Business Consultancy
Personal styling
Bomo selecting garments from a rail with a client

Personal Styling & Shopping

Thoughtful styling support designed around you. Our personal styling services include:

  • Personal Style Consultation — focused guidance to help you better understand your style and wardrobe needs.
  • Occasion & Outfit Styling — personalised support for important occasions and events.
  • Wardrobe Edit & Refresh — a practical review designed to help you get more from your existing wardrobe.
  • Personal Shopping — one-to-one shopping support tailored to your style, lifestyle and budget.
Explore Personal Styling & Shopping
Founder portrait
Portrait of Bomo Ruth Avanoma

Meet the Founder

Bomo Ruth Avanoma

IBINADI was founded by Bomo Ruth Avanoma, a fashion entrepreneur and business professional with more than 13 years of experience building and managing a fashion business.

Her background spans bespoke and ready-to-wear fashion, collection development, customer experience, production coordination, styling and fashion retail.

With a Master’s degree in Fashion Business Management from the University of Westminster, specialist study in business sustainability and experience within the UK premium fashion retail sector, Bomo brings together practical industry experience and contemporary fashion business thinking.

Meet Bomo

Not Sure Where to Start?

Begin With a Complimentary Introductory Call

If you are new to IBINADI and would like to understand which service is most suitable for you, begin with a brief complimentary introductory call. Tell us what you need, ask initial questions and discover the most appropriate next step.

Book a Complimentary Introductory Call View Services & Book

The introductory call is designed to understand your needs and determine service suitability. Detailed business or styling advice is provided through our paid consultations and services.